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Digital Content Creator Intern – Commerx Corporation

Overview

At Commerx Corporation, I led a high-impact digital reputation campaign for our client, Schumacher Homes, during a critical moment of online backlash. My role combined content strategy, storytelling, and digital community management to rebuild trust and strengthen brand perception.

Campaign Highlights

“No Horror Stories” & “Victims to Victors”

To shift the narrative, I conceptualized and launched two powerful community-driven platforms:

“No Horror Stories” – A platform where happy homeowners shared authentic, positive experiences.
“Victims to Victors” – A digital space empowering clients to tell their success stories and inspire confidence in the brand.

This platform grew to over 2,300 active members, becoming a vibrant hub of engagement and storytelling.

— Schumacher Homes Success Stories: No Horror Stories Here

I managed storytelling campaigns that celebrated the journeys of homeowners who turned their dreams into reality with Schumacher.

— Friends of Schumacher

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Ambassador Campaign

Role: Marketing Lead

Duration: Aug – Nov 2025

Platforms: Instagram | TikTok | Facebook

Insights & Stats:

Instagram: +39,904 views and 1,037 Interactions.
TikTok: 3.1K total views, top video 3.2 million.
Facebook: Boosted parent & learner interaction.
Overall: Reached 500+ learners, with measurable sign-ups.

What I Did

Built weekly content pillars (Monday Motivation, Spotlight Tuesdays, Student Success Stories, Interactive Thursdays, Feature Fridays)
Activated the community through giveaways, career days, and school events.
Influencer Partnerships – Coordinated invited influencers for tour activations, expanding brand visibility and learner engagement.
Creative Direction – Worked hand-in-hand with a photographer and video editor to plan, capture, and polish content for all platforms.