Portfolio

Role: Marketing Lead

Duration: Aug – Nov 2025

Platforms: Instagram | TikTok | Facebook 

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Insights & Stats:

• Instagram: +119.2K views, 26.7K reach and 3.6K interactions

• TikTok: +48K total views, 3.8K views per high-performing clip, 2.7K likes and influencer featured video 3.2 million.

• Facebook: 32.5K total views, 4.5K 3-minute views (strong indicator of deep engagement) 

• Overall: Reached 600+ learners, with measurable sign-ups.

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What I Did

• Built weekly content pillars (Monday Motivation, Spotlight Tuesdays, Student Success Stories, Interactive Thursdays, Feature Fridays)

• This campaign proved my ability to plan, execute, and optimize a multi-platform digital rollout that drives both engagement and real results. 

Impact of the Campaign

• The campaign significantly increased brand visibility strengthened our student community and generated consistent inquiries.

• WhatsApp sign-ups grew directly after high-performing ambassador posts, showing clear conversion impact.